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Overpromising or false advertising?

Published by marco on

I spotted this box of “lane Ground Biscuits” at the local grocer’s.

 lane Ground Biscuits overpromises

It may, on the surface, look like a box containing a bag full of pre-crushed cookies. I assume that that’s what “ground biscuits” are. This box was on the shelf next to other boxes of “biscuits”, with a picture of what looked like…cookies.

So far, so good.

What the company that makes it thinks it is, is

“[…] all you need […] to free your imagination and to enjoy in infinite possibilities to be creative, to have fun and spend quality time with your family.”

The grammar[1] is not that great—it’s missing the Oxford comma, the infinitive before “spend”, and “enjoy in” sounds weird—but it’s so ebullient, so hopeful.

I quite enjoy imagining a people so enlightened that all they need for ultimate happiness is a box full of pre-made cookie crumbs. What a versatile, self-reliant, and imaginative folk they must. be. We are not them.


[1] Wikipedia says it’s in Serbia.